September 2015
Intermediate to advanced
256 pages
6h 52m
English
book
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
by Joe Pulizzi
Content preview from Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful BusinessesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Appendix B
An Inside Look into CMI’s Publishing Process
By Michele Linn, Content Marketing Institute’s Vice President of Content
In 2010, I was lucky enough to join Joe on his journey when he launched Content Marketing Institute. Looking back at that (crazy) time, we got a lot done with a super-small team, but much of the process was ad hoc and trial and error.
Fast-forward to 2015 when we have launched another blog (and will soon be adding another). These days, the process is no longer a nice-to-have, but it’s a necessity. It’s not a matter of not having enough people on the team (as we do), but because there are more people, it’s even more critical to have processes documented so things are getting done consistently and we don’t drown in e-mails ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.