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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi

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Chapter 2

The Content Inc. Opportunity

Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it!

JOHANN WOLFGANG VON GOETHE

I had the pleasure of meeting Jon Loomer in San Diego at Social Media Marketing World 2013. As fate had it, we just happened to sit next to each other during the opening keynote. During one of those uncomfortable icebreakers, Jon and I began to talk about our kids and hobbies, but I was really interested in his backstory.

Jon has had his share of struggles. After dealing with his son’s battle with cancer (neuroblastoma) and being laid off from work two times in a two-and-a-half-year period, Jon was at a crossroads.

Then, in February 2012, Facebook rolled out its Timeline for Pages product. ...

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