Chapter 8

Selecting Your Platform

Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What’s more, like cars, each aircraft has its own personality, so it’s important for a pilot to get to know and love his aircraft.


If you’ve completed the work to this point, congratulations. Believe it or not, the strategy behind the Content Inc. model is the hardest part. Anyone, anywhere, with almost no resources can create a blog, podcast, or YouTube series, but it takes research and thinking to build an audience. That audience is what will ultimately power your entire business model.


As Michael Hyatt said in his book and blog, both entitled ...

Get Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.