Chapter 10

The Content Calendar

You can have it all. You can’t just have it all at once.

OPRAH WINFREY

No matter how good we are at what we do or how many years we’ve been doing it, we all seek the elusive “better way” to accomplish our everyday tasks—new tools to explore, new techniques with which to experiment, new information to take into consideration. Innovations are constantly emerging to help people do what they do in less time, with less wasted effort, and with greater success. Reinvention is practically a commodity we trade these days to keep pushing our digitally enabled society forward.

Even the most steady and stalwart of tools in the content marketer’s arsenal—the editorial (content) calendar—has transformed itself over the years, ...

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