Chapter 17

Social Media Integration

Social media is not about the exploitation of technology but service to community.

SIMON MAINWARING

For a time, social media and content creation may have seemed interchangeable, but they are actually quite different. Though there can be quite a bit of overlap, the easiest way to think about their relationship is that content is needed to drive social media, while social media is most essential during two key content marketing processes:

Images   Listening to the people in your audience to understand what they care about, so you can create content that they will find engaging and relevant

   Distributing content (from ...

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