Chapter 18

The Three and Three Model

We learn wisdom: First, by reflection, which is noblest; second, by imitation, which is easiest; and third by experience, which is the bitterest.

CONFUCIUS

Now that your audience is growing, it’s time to take your Content Inc. strategy to the next level. In Content Inc. interviews we find trends, consistencies, and surprising repetition in the patterns that define success. I call this the “three and three” model. The first three are personal.

IT’S PERSONAL: PLANNING THE FIRST THREE

In Jeopardy style:

The answer: A blog, a book, and speaking.

The question: What are the three most critical strategies an entrepreneur can do to build a thriving personal brand?

From personal experience, building a blog, writing ...

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