Chapter 21
Waiting for Revenue
Ma’am, I don’t doubt the steak was overcooked, but did you have to eat it all before you complained about it?
As Brian Clark discusses in the Foreword of this book, Content Inc. models can better monetize the program when they get to their MVA, or minimum viable audience. As he explains: “An MVA is the point when your audience starts growing itself through social sharing and word-of-mouth. Even better, it’s also when you start getting the feedback that tells you what product or service your audience actually wants to buy.”
Successful Content Inc. companies don’t just get to an MVA point or level-of-subscribers point and then make a decision to sell a product. All along the way, these ...
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