Chapter 22

Building the Revenue Model

A successful man is one who can lay a firm foundation with the bricks others have thrown at him.


According to Entrepreneur magazine, the majority of people make money in very few ways. Individuals who collect a salary from a business generally have one or maybe two sources of income (their paycheck and possibly an investment account). Perhaps you know many people in this situation. They go to the same job every day, work to pay off their bills, and don’t have much left over for savings or investment after each month.

Millionaires, on the other hand, have multiple sources of revenue coming in, whether that’s through multiple businesses (and multiple products and services within those businesses), ...

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