Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 16

SOCIAL MEDIA SELECTION

Social media is not about the exploitation of technology, but service to community.

SIMON MAINWARING

You don’t have to be active on every social channel. At the start, choose the best two or three and put resources behind just those.

If you’ve got this covered, just skip to the next chapter.

For a time, social media and content creation may have seemed interchangeable, but they are actually quite different. Though there can be quite a bit of overlap, the easiest way to think about their relationship is that ...