Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 21

EXIT PLANNING

As an artist, as a brand, as a rapper, as a musician, you know you got a window and a lot of people. Even an athlete; they don’t have an exit strategy. It’s just living in the false reality that it’s going to be like this forever.

NIPSEY HUSSLE (AKA ERMIAS JOSEPH ASGHEDOM)

Regardless of your ultimate goal, every entrepreneur needs an exit plan.

If you’ve got this covered, just skip to the next chapter.

It doesn’t matter what industry entrepreneurs are in, what country they live in, or how many people are involved in ...