Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

CHAPTER 3

EXPERTISE + DESIRE

Your work is to discover your work, and then with all your heart to give yourself to it.

BUDDHA

This chapter defines and outlines the first step in the Content Inc. model: the sweet spot. It’s the intersection of your expertise (knowledge or skill area) and an audience’s desire. Your strategy starts here.

If you’ve got this covered, just skip to the next chapter.

Matthew Patrick grew up in the small city of Medina, just outside Cleveland, Ohio. For as long as he can remember, he’s been passionate about gaming, from ...