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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition
book

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

by Joe Pulizzi
May 2021
Beginner content levelBeginner
368 pages
6h 50m
English
McGraw-Hill
Content preview from Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

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CHAPTER 5

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TILT OR BUST

When a trout rises to a fly, it does not swim as much as tilt its fins and jet skyward.

JOSEPH MONNINGER

In the movie The Matrix, which stars Keanu Reeves and Laurence Fishburne, Reeves’s character (Neo) is tested to see whether he is “The One.” While Neo is outside in the waiting area, a young protégé ...

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Publisher Resources

ISBN: 9781264257553