Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), 2nd Edition

INTRODUCTION

Reasonable people adapt themselves to the world: unreasonable people persist in trying to adapt the world to themselves. Therefore all progress depends on unreasonable people.

ADAPTED FROM GEORGE BERNARD SHAW

The model described in this book saved my life.

Here’s the synopsis:

I left a six-figure executive media position in 2007 to start a business. Wife. Two kids, ages four and six. Not much money in the bank.

Grappling through more mistakes than I care to mention (and almost quitting in 2009), my wife and I hit our first million dollars in sales in 2011. By 2015, we just missed $10 million in sales.

That same year, I wrote the first edition of this book, Content Inc., which detailed the exact business model we used to go from ...