1. Content Rules!
Many online business models exist, including these three key types:
• Pure retail sites that sell merchandise (anything from books to vitamins). These websites are product or service based, and the primary focus is e-commerce.
• Websites whose goal is advertising dollars—meaning they get their revenues from high-traffic and third-party advertisements. Examples of this are popular news-related or social media websites where the site itself isn’t selling anything per se, but rather are parlaying their popularity and exposure into advertising opportunities.
• Websites that primarily focus on using great free content for both lead generation (email collection) and sales. In other words, online publishing or info-publishing websites. ...
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