As mentioned earlier in the book, keyword selection is critical when doing article marketing. And the same keyword tools and research that you use in article marketing—such as Google Keyword External Tool, WordTracker, and KeyWordDiscovery—you can also use to identify your keywords for SONAR marketing.
After conducting your research, you should format the content with the most keyword density, in descending order:
Subheadline or introduction copy
Body text, including body subheadings (if any)
Closing or call to action
If a URL (web address link to the main article) can be added either within the body content or in the author’s section, the best URL formats are those that ...