Is your content working? Is it engaging your audience? Is it turning them into repeat visitors and/or paying customers? In this video, content strategy expert Laura Busch explores the content experiments successful content managers use to find answers to these types of questions. She begins with an explanation of how to define the success metrics and content variations one must establish before embarking on a content experiment and then moves into a detailed explanation of nine proven types of content experiments. You’ll come away with a firm grasp of the why and how of content experiments and the confidence to create your own.
Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine and Sitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design.