Content Marketing For Dummies®

Chapter 1

Defining the Content Marketing Opportunity

In This Chapter

Understanding content marketing

Leveraging the power of search

Understanding the broad reach of content marketing

Shifting from a marketing to a publishing mindset

Developing content

Establishing expertise

Committing to the long-term

Benchmarking other businesses

Congratulations! You’ve made the decision to use content to promote your business, and you’re ready to get started. This book introduces you to the content marketing opportunity. Thanks to the free and open nature of the social Web, businesses can build brand awareness, develop relationships, and boost their profits in amazing ways. The trick is understanding ...