Chapter 1
Defining the Content Marketing Opportunity
In This Chapter
Understanding content marketing
Leveraging the power of search
Understanding the broad reach of content marketing
Shifting from a marketing to a publishing mindset
Developing content
Establishing expertise
Committing to the long-term
Benchmarking other businesses
Congratulations! You’ve made the decision to use content to promote your business, and you’re ready to get started. This book introduces you to the content marketing opportunity. Thanks to the free and open nature of the social Web, businesses can build brand awareness, develop relationships, and boost their profits in amazing ways. The trick is understanding ...
