Content Marketing For Dummies®

Part II

Marketing with Long-Form Content

In this part . . .

It’s time to delve into the most detailed and time-consuming form of content marketing — long-form content marketing. This type of content takes time to create and publish, but it also takes time to consume. That means you need to find out how to produce compelling long-form content that can indirectly promote your business while adding value to people’s lives.

Part II introduces you to the tools of long-form content marketing, so you know where to publish it. You also discover how to write effective long-form content and take that content to the next level of success through search engine optimization, syndication, and more.