Part IV

Engaging in Online Conversations to Share Content

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In this part . . .

An important part of content marketing is the conversations that happen that are based on that content. Part IV shows you how you can start and join online conversations to drive brand awareness, word-of-mouth marketing, and real business growth.

Chapter 13 introduces a variety of tools you can use for conversational content marketing, such as blog comments, forum posts, and more. Be sure to read Chapter 14 to find out how to get the most out of your online conversations for both direct and indirect marketing purposes. This chapter also includes a number of tools and applications that can make your life as a conversational content marketer easier.

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