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Content Marketing For Dummies® by Susan Gunelius

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Chapter 12

Defining Conversational Content Marketing

In This Chapter

arrow Understanding conversational content marketing

arrow Jumpstarting dialogue with customers

arrow Being personable and engaging

arrow Conversing and sharing content the right way

arrow Building relationships with influencers and advocates

Conversational content marketing is a critical component of your content marketing plan. It’s also the part that most closely aligns with social media marketing efforts, but at the heart of conversational content marketing is always some form of original content from which conversations emerge or evolve.

This chapter shows you what conversational content marketing is and how to start your own conversational content marketing initiatives. Most importantly, you read about the primary objective of conversational content marketing: building relationships.

Understanding What Conversational Content Marketing Is

Conversational content marketing is exactly what the name implies: conversations that happen between ...

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