Chapter 12
Defining Conversational Content Marketing
In This Chapter
Understanding conversational content marketing
Jumpstarting dialogue with customers
Being personable and engaging
Conversing and sharing content the right way
Building relationships with influencers and advocates
Conversational content marketing is a critical component of your content marketing plan. It’s also the part that most closely aligns with social media marketing efforts, but at the heart of conversational content marketing is always some form of original content from which conversations emerge or evolve.
This chapter shows you what conversational content marketing is and how to start your own conversational content marketing initiatives. Most importantly, you read about the primary objective of conversational content marketing: building relationships.
Understanding What Conversational Content Marketing Is
Conversational content marketing is exactly what the name implies: conversations that happen between ...
