Chapter 14
Getting the Most out of Online Conversations
In This Chapter
Saving time with handy tools
Adjusting your tone for your audience
Using keywords and links
Following etiquette rules
Evaluating and tweaking efforts
Conversing with people can be fun, but it can also take a lot of time to do it well. Creating a conversational content marketing process that streamlines your efforts and ensures you’re working efficiently is very important, or you’ll find yourself spending far more time than you can afford in conversations that won’t deliver the returns you want and need for your brand and business.
This chapter introduces you to tools and tricks that can help you save time and ensure that you focus on the conversational content marketing efforts that will drive results. While it’s true that every conversation you join online can help your business and brand in some way, there simply aren’t enough hours in the day to devote to all of them. This chapter helps you discover how to ...
