Chapter 16

Analyzing Results and Fine-Tuning Your Strategy

In This Chapter

arrow Keeping tabs on your online reputation

arrow Handling criticisms and inaccuracies

arrow Knowing what metrics to track

arrow Considering return on opportunity

arrow Gathering analytical tools

arrow Conducting research on an ongoing basis

arrow Retooling your content marketing strategy

Key components of successful content marketing are ongoing analysis of results and strategy revision. The Internet changes quickly, and the online audience moves even faster. What works today may not work tomorrow, and the best way to accomplish a specific task one day may not be the best way to do the same task the next day.

This chapter shows you how to analyze the performance of your content marketing initiatives so that you can appropriately modify your strategy ...

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