Chapter 16
Analyzing Results and Fine-Tuning Your Strategy
In This Chapter
Keeping tabs on your online reputation
Handling criticisms and inaccuracies
Knowing what metrics to track
Considering return on opportunity
Gathering analytical tools
Conducting research on an ongoing basis
Retooling your content marketing strategy
Key components of successful content marketing are ongoing analysis of results and strategy revision. The Internet changes quickly, and the online audience moves even faster. What works today may not work tomorrow, and the best way to accomplish a specific task one day may not be the best way to do the same task the next day.
This chapter shows you how to analyze the performance of your content marketing initiatives so that you can appropriately modify your strategy ...
