Content Marketing For Dummies®

Chapter 16

Analyzing Results and Fine-Tuning Your Strategy

In This Chapter

Keeping tabs on your online reputation

Handling criticisms and inaccuracies

Knowing what metrics to track

Considering return on opportunity

Gathering analytical tools

Conducting research on an ongoing basis

Retooling your content marketing strategy

Key components of successful content marketing are ongoing analysis of results and strategy revision. The Internet changes quickly, and the online audience moves even faster. What works today may not work tomorrow, and the best way to accomplish a specific task one day may not be the best way to do the same task the next day.

This chapter shows you how to analyze the performance of your content marketing initiatives so that you can appropriately modify your strategy ...