Chapter 17
Building a Content Marketing Team
In This Chapter
Identifying your resource needs
Having employees add content marketing to their jobs
Budgeting for content marketing
Establishing content marketing expectations and requirements
Seeking help with content creation, sharing, and promotion
Monitoring content marketing performance
Content marketing can be time-intensive. While monetary investments don’t have to be big, you do need to commit a portion of your time each day to content marketing. Whether you’re strategizing future efforts, writing and publishing content, listening to online conversations, monitoring your online reputation, or analyzing results, every part of executing your content marketing plan requires a time investment.
You might even need to find help creating content and managing your content marketing efforts. With proper planning, you can put together a content ...
