Chapter 17

Building a Content Marketing Team

In This Chapter

arrow Identifying your resource needs

arrow Having employees add content marketing to their jobs

arrow Budgeting for content marketing

arrow Establishing content marketing expectations and requirements

arrow Seeking help with content creation, sharing, and promotion

arrow Monitoring content marketing performance

Content marketing can be time-intensive. While monetary investments don’t have to be big, you do need to commit a portion of your time each day to content marketing. Whether you’re strategizing future efforts, writing and publishing content, listening to online conversations, monitoring your online reputation, or analyzing results, every part of executing your content marketing plan requires a time investment.

You might even need to find help creating content and managing your content marketing efforts. With proper planning, you can put together a content ...

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