Chapter 20

Ten Resources for Content Marketing Help

If you’re ready to dive deeply into specific content marketing tools and tactics, then the resources offered in this chapter can help you. Whether you want to find out how to blog, how to write content for better search engine optimization, or how to use Facebook, this chapter sends you in the right direction to take the next step.

Content Marketing For Dummies introduces you to the tools and concepts you need to understand in order to develop a content marketing strategy and plan for executing that strategy, but to learn the ins and outs of those various tools, you might want to use one of the resources offered in this chapter along the way.

Blogging All-in-One For Dummies

Blogging All-in-One For Dummies, by Susan Gunelius, is over 700 pages and teaches all aspects of blogging that a beginner needs to know to successfully enter the world of blogging. As a content marketer, you need to understand how to set up your blog and publish posts effectively to get the most from your time investment. This book can help you.

Topics include choosing a blogging application, writing content, promoting content, and even making money from a blog. The book is written in modular format, so you can choose the chapters or parts that you want to read at any given time. Blogging is a New York Times company, which employs experts to publish useful content to help beginners learn about specific subjects. ...

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