In this part . . .
Appendix A offers several sample plans that you can use to create your own content marketing plan. These samples can help you think creatively and come up with ways to jumpstart your business with content and conversations.
This book concludes with a glossary of terms that you might see while you’re diving into the world of content marketing. If you come across a term that’s unfamiliar to you — in this book or while implementing your content marketing plan — peek at Appendix B for an easy-to-understand definition.