Foreword
A few years ago, I gave a speech on fundraising at a conference. Midway through the presentation, I mentioned my work at Network for Good to the more than one hundred nonprofit professionals in attendance. This prompted a man in the middle of the room to raise his hand.
“Do you have a question?” I asked.
“I have a Network for Good Donate Now button on my organization's home page,” he declared.
I smiled. How lovely to have a fan and client of my organization in the crowd. I thanked him and launched back into my presentation.
But he raised his hand again. So I called on him once more.
“You know that button?” he said. “It doesn't work.”
This was certainly not what I wanted to hear. Embarrassed, I apologized. I said to the man—and everyone ...
Get Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
