O'Reilly logo

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter Three

Planting Your Flag at the Destination

Setting Content Marketing Goals and Measuring Progress

This chapter is about…

  • Deciding on goals for your content marketing strategy
  • Understanding the tension between fundraising and community- or brand-building goals
  • Figuring out how you'll measure your progress along the way

We all know that life is about the journey and not the destination. The moments I remember most from my various backpacking and hiking trips are the events and conversations that happened on the trail or at campsites along the way—not reaching the destination itself.

But that doesn't mean that we shouldn't set goals. The excitement of reaching the mountain's summit or finding the perfect swimming hole under a majestic ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required