Part Two | Who Will Go with You: Redefining Your Marketing Relationships
Just like solo hiking, content marketing on your own can be done. But it requires much more preparation, focus, dedication, resourcefulness, sheer will, and good luck to pull it off safely and successfully. I recommend you travel with a group and be welcoming and friendly to all whom you meet along the way. That's the approach I will ask you to take in part 2 of this book, as you redefine your marketing relationships.
Chapter 4 is about all those new friends you hope to meet along the way: your participants, supporters, and influencers. You'll get to know them a little better, try to understand why they are out on the trail themselves, and see if you can find ways to encourage ...
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