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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

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Chapter Nine

Building Your Itinerary

Designing Your Editorial Calendar and Adding Your Original Content to It

This chapter is about…

  • Understanding that you are a publisher and a broadcaster
  • Learning how to use editorial calendars and meetings to plan and make decisions
  • Deciding which communications channels to include on your editorial calendar
  • Deciding how often to communicate

Many years ago I hiked the Milford Track in New Zealand. It’s a spectacular trip into a sensitive natural environment, so only forty people a day are allowed to start the hike on the trail, or the “tramp on the track,” as they say in New Zealand. You have to walk about six hours a day each of the four days it takes to complete the hike, so that you can sleep at a designated ...

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