Chapter Thirteen

Your Swiss Army Knife

Reliable Nonprofit Content That Always Works

This chapter is about. . .

  • Using tried-and-true article formats for nonprofit content
  • Sharing results and successes without bragging
  • Telling better stories
  • Using fill-in-the-blank headlines (when you are really stuck)

It's always good to have an all-purpose tool like a Swiss Army Knife at the ready on a long hike. You never know exactly what you will need it for, but having it with you gives you the confidence that you'll be able to fix just about anything.

That's how I feel about the types of content I'll review in this chapter. These formats and these approaches to your content are like that Swiss Army Knife: pull them out when you are in a bind and odds ...

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