Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Chapter Fourteen

Foraging and Filtering

Curating Content Created by Others

This chapter is about. . .

• Finding good content created by others and sharing it with your participants and supporters
• Learning how to add value to what others create
• Using content created by your community members

Fresh mountain stream water, wild berries, fresh caught fish … enjoying the bounties that the ecosystems you hike through provide to travelers is one of the joys of backpacking. As a nonprofit, your organization lives in a rich ecosystem too, full of other groups that do the same kind of work it does or work within the same professional or geographical communities. Why not acknowledge that and enjoy it?

Unfortunately, many nonprofits see this idea as anathema. ...