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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

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Chapter Sixteen

High Tech on the Trail

How Technology Helps You Implement Your Content Marketing Strategy

This chapter is about…

  • Understanding the role that technology plays in implementing your content marketing strategy
  • Learning how different pieces of software should work together
  • Sharing several of my favorite content marketing tools

High tech on the trail, like a GPS and a stove that ignites without a match, can sure make life easier. Technology can be a big help in implementing your content marketing strategy too.

The Right Technology Is Part of Your Staffing Strategy

In many nonprofits, technology budgets are seen as a luxury, especially for communications departments. After all, communicating is really mostly about writing, and you ...

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