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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

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Chapter Seventeen

Websites

What’s Different about This Communications Channel

When I conduct my annual nonprofit communications trends survey, one of the questions I ask nonprofit communicators is, “What are the most important communications channels for your nonprofit?” Websites have continuously ranked number one. Why? Because we live our lives online now. If we have a question or want to know about something, we pull up our favorite search engine and look it up on the Internet. You must have a website today. Nonprofits are smart and understand this—sort of.

Your website is often the first impression someone gets of your organization. With online donations increasing every year, that first impression needs to be a good one, or you could be ...

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