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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

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Chapter Twenty

Print Newsletters

What's Different about This Communications Channel

While online communications have exploded over the last few years, nonprofits are still seeing great results with their good old fashioned print newsletters. Yes, email is cheaper and faster, but there are many reasons to keep your print newsletter.

Print newsletters are usually easier to read and look better. With email newsletters you have to worry about how they will look on different email systems and whether or not images will be seen by your readers. With print, you know exactly what your newsletter will look like to everyone who gets it.

Also print newsletters have a higher deliverability rate. Spam filters may block your email newsletter from ever being ...

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