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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

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Chapter Twenty-One

Facebook

What's Different about This Communications Channel

Facebook is the largest social network of them all. According to the Pew Research Center survey The Demographics of Social Media Users—2012, a whopping 67 percent of Internet users are on Facebook. In comparison, only 16 percent of Internet users are on Twitter and 15 percent on Pinterest (Duggan and Brenner, 2013).

While most social networks are most appealing to those Internet users aged eighteen to twenty-nine, Facebook has a big number of users over the age of fifty. According to that same Pew survey, 57 percent of Internet users aged fifty to fifty-four are on Facebook, with another 35 percent of those who are sixty-five and older. Facebook is also popular with ...

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