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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

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Chapter Twenty-Two

Twitter

What's Different about This Communications Channel

Twitter is the most open social media tool. It's often described as a giant cocktail party. Different groups of people are having conversations about all kinds of topics. You can chime in when you hear something that interests you or start your own conversation. And that party is happening all over the world.

Twitter is also becoming the go-to place for breaking news, whether it's coming from veteran reporters who have embraced the up-to-date action on Twitter or from regular users like you and me who just happen to be in the thick of things. You can quickly interject your nonprofit's thoughts on things like global warming, animal rescue, or medical research as news ...

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