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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

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Chapter Twenty-Five

Images

What's Different about This Communications Channel

Being able to convey what your cause stands for visually is imperative, especially with the advent of photo-sharing social networks and websites like Instagram and Pinterest. Facebook has placed a bigger emphasis on photos and graphic images lately. Websites now feature bigger images. Big blocks of text and clip art are not going to cut it anymore.

“A picture is worth a thousand words” is a cliché for a reason. Photos, infographics, and other images can convey in one glance what a tweet, a newsletter article, or even a whole blog post cannot. A photo of a mother and child can appeal to your readers' emotions. From one photo you can learn that they need help. A well-designed ...

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