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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

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Chapter Twenty-Six

Pinterest

What's Different about This Communications Channel

I'll admit I still have mixed feelings about Pinterest, mostly because it's still fairly new, and if you are going to invest time in social media, I think Facebook and Twitter are better options. Nevertheless, there is tremendous excitement about Pinterest, and lots of people I respect believe it has enormous power—if you do it right.

Pinterest is quickly catching up to Twitter among Internet users. According to the Pew Research Center's Internet & American Life Project survey The Demographics of Social Media Users—2012, 15 percent of Internet users are on Pinterest, compared to 16 percent on Twitter (Duggan and Brenner, 2013). The big demographic takeaway is its ...

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