Chapter Twenty-Seven
Mobile Devices
What's Different about This Communications Channel
Smartphones and tablets put the world at our fingertips wherever we are. We can check our email and the weather, pay bills, find the best restaurant nearby, and connect with our friends and family through texts and social networking apps.
Nonprofits know that texts, emails, and apps are all popular ways for people to communicate using their smartphones, but mobile marketing seems to be one frontier most nonprofits don't want to explore. It seems too hard, too techy, too overwhelming. But there are some relatively easy things your organization can do to benefit from the popularity of mobile devices.
At the very least you need to make sure your email and web ...
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