Content Marketing Strategies For Dummies

Introduction

Much has been written about content marketing in the last few years. It’s a hot topic that continues to attract attention. If done correctly, it can help grow your business and add revenue to your bottom line. But very little has been written about how to develop the underlying content marketing strategy that is crucial to your success.

The quality of the questions you ask yourself about your business will determine how well you serve your customers and your community. So the first question you need to ask yourself is, “How do I create a content marketing strategy so that I can serve my customers?” Content Marketing Strategies For Dummies is written to help you answer this and many other crucial questions about content marketing.

About This Book

Content marketing is how you provide your customers with the information they need to make decisions and solve problems. So why are so many content marketers falling short in this critical area? More specifically, what problems hold you back from creating the content you need you?

According to several reports, including the 2014 B2B Spotlight Report (https://www.brighttalk.com/webcast/1166/137365), the three greatest problems you have as a content marketer are:

• You don’t have enough time: As a business person, your schedule is already full. Adding content marketing to the mix makes it almost impossible to get that marketing done right.
• You can’t create enough content: No matter how much content you create, it’s never going ...