Chapter 5
Putting Your Content Marketing Plan and Presentation Together
In This Chapter
Reviewing resources
Breaking down silos
Developing a timeline
Presenting your plan
Your content strategy plan is made up of many moving parts, all of which are covered in this book. Regardless of the size of your company, you have to prepare a plan that shows how all the pieces fit together.
In this chapter, you see what goes into the overall plan and what you can do to ensure that your company gets on the path to success. You discover how reorganizing may facilitate the content process, and you consider the culmination of all your hard work: preparing your plan.
In case you’re wondering why the documentation of your overall plan is in Part I of the book, it’s because I believe that it helps to see what you will be doing with all the checklists, models, and worksheets I ask you to create. If you do the work as you go along, you’ll be ready to come back here and document your plan to get signoff. ...
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