January 2016
Beginner
408 pages
8h 55m
English
Content preview from Content Marketing Strategies For Dummies
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Chapter 6
Dipping into Customer Data
In This Chapter
Looking at big data problems
Recognizing why data is crucial to content marketing
Discovering different types of data
Are you drowning in data but don’t have enough useful information? Most companies today are encountering big data problems. (Big data is the term used to describe all the analytical information collected from digital content.) A book on content marketing strategies would not be complete without a discussion of data. But before you look at specific content measurements, you need to understand the impact technology has had on data and the opportunities and problems it presents. In today’s marketplace, data plays a key role in every part of your online business and is critical to your content marketing success.
The good news is that both small and large companies can collect the data they need to make smart decisions. The bad news is that so much data gets collected that making sense of it can be hard. In this chapter, you look at the types of data that are available to you to gather, and the problems you may run into when trying to harness their value.
Understanding Big Data
To expand on the brief definition of ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.