In This Chapter
Understanding why people share
Getting your message out on social platforms
Examining the 5 Ws of sharing
Trying out social bookmarking
When the web was still a novelty, getting people to read your online posts was easy. When I started working at AOL in 1994, people would rejoice at the sound of “You’ve got mail!” Well, those days are clearly over.
The likelihood that someone will read something you wrote gets more remote all the time. Who knew that getting people to read and share what you create would be one of the biggest problems faced by content marketers in 2015?
In this chapter, you examine how strategically sharing your content can make the difference between a wildly popular brand and one that is ignored. You also look at why people share content, as well as where and how they share it.
One battle cry that can be heard throughout marketing departments today is the notion that sharing content should be everyone’s job. It used to be that only customer-facing employees were encouraged to share. ...