October 2011
Beginner
240 pages
5h 31m
English
book
Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media
by Rebecca Lieb
Content preview from Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social MediaBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
22. The Content Workflow
“Get this part right, and you’ll be ready to run a newsroom.”
Having developed personas, analyzed content needs, developed a content strategy, and appointed someone in a managing editor/editorial lead capacity, the next step in content marketing is to establish a content workflow. This is the point at which content marketing gets tactical. It’s the nuts-and-bolts process: content calendars, creation, approvals, style guides, templates, and tools.
Get this part right, and you’ll be ready to run a newsroom. And that, after all, is a big part of the concept of content marketing.
At the core of establishing a content workflow is creating an editorial calendar. An editorial calendar establishes what content will be created, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.