Content Rights for Creative Professionals, 2nd Edition

Book description

Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals.

This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions-whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating.

Table of contents

  1. Cover
  2. Half Title
  3. Full Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Preface to Second Edition
  8. Preface to First Edition
  9. About the Author
  10. Part One Copyright
    1. 1 Overview of Copyright: The Big Picture
    2. 2 What Is Copyright?
    3. 3 The Copyright Rights: The Coin of Copyright
    4. 4 Limitations on Copyrights: The Chili Pepper of Copyright
    5. 5 Compulsory Licensing: Government's Helping Hand
    6. 6 Penalties for Infringement: Paying the Price
    7. 7 Ownership of Copyright: Keeping What Is Yours
    8. 8 Online Service Providers: Gateway or Traffic Cop?
    9. 9 Right to Control Access: The Trump Card
  11. Part Two Trademarks
    1. 10 What Is a Trademark?
    2. 11 The Trademark Systems: How to Protect Your Mark
    3. 12 Strategy for Acquiring Trademark Rights: A “How-to” for Branding
    4. 13 Likelihood of Confusion: The Acid Test
    5. 14 Trademarks and Licensing: Follow the Money Trail
    6. 15 Trademarks in a Digital World: Domain Name Games and Other Fun
  12. Part Three Collateral Concerns: Things You Cannot Ignore
    1. 16 Unfair Competition, Publicity, and Privacy: Filling in the Holes
    2. 17 Antitrust Laws: Keeping Competition Alive
    3. 18 Patents and Trade Secrets: Powerful Partners
    4. 19 The International View: It's a Small World After All
  13. Part Four Content Rights: The Media and Film
    1. 20 News and Talk Programming: Competition for Content
    2. 21 Content Rights: The Realm of Music
    3. 22 Advertising: Being Content with Commercial Content
    4. 23 Sports Content: The Olympic Law of the Rings and Other Games
    5. 24 Call Signs, Slogans, Jingles, and Characters: The Bits and Pieces of Broadcasting
    6. 25 Colorization and Artists' Rights: Whose Work Is It?
    7. 26 Licensing and Distributing: The Business of Programming
    8. 27 Cable TV: A Pipe Dream
    9. 28 Media Consolidation: Content Synergy
  14. Part Five Content and New Media: The Internet Has Arrived
    1. 29 Cyberspace: Napster and the Code of the Wild West Revisited
    2. 30 Digital Doctrines: Defining Rights in an Electronic World
    3. 31 Teachers and a Digital World: How the Classroom Has Changed
    4. 32 Webcasting: A Primer for Digital Communication
    5. 33 Afterword: A Closing Thought
  15. Appendix: Useful Websites
  16. Glossary
  17. Index

Product information

  • Title: Content Rights for Creative Professionals, 2nd Edition
  • Author(s): Arnold Lutzker
  • Release date: April 2013
  • Publisher(s): Routledge
  • ISBN: 9781136047534