Chapter 15

Trademarks in a Digital World: Domain Name Games and Other Fun


To the world, it seemed as if the Internet, that interconnected tangle of thousands of networks and millions of host computers, was born one day in 1993 or 1994. Even Microsoft master Bill Gates ignored it until then. By the mid-l990s, from daily news stories to hot stock offerings, a new mass medium arrived.

In truth, the Internet's roots date back several decades. Started as a U.S. government plan to coordinate super computers, it extended to university research institutions and their networks. When the means of sending graphic images was designed, it turned public. In its early days some enterprising hackers took advantage of public ignorance, adopting famous names ...

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