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Content Rights for Creative Professionals, 2nd Edition by Arnold Lutzker

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Chapter 20

News and Talk Programming: Competition for Content

 

Perhaps the most competitive arena in local television and the jewel in the crown of the national network organizations is their news, information, and talk programming. During the past decade, there has been a gradual movement of time allocation on local broadcasting stations from entertainment to news and talk. Comparing the daily schedules of stations from 1970 with those of 2000, one sees the entry of early evening local newscasts and late night competition. Independent and Fox Network affiliated stations claim a jump on late night information over their network affiliate competition with the 10:00 P.M. newscasts. National morning programs like Today, Early Show, and Good Morning ...

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