Chapter 26

Licensing and Distributing: The Business of Programming


The production and distribution of television shows and movies are stories of the business side of copyrights and trademarks. You cannot create these works, bring them to outlets, or show them to the public without appreciating how much these legal issues are embedded in the system. This chapter offers a short tutorial on the system.

Start with an Idea

Every program and movie ever launched started with an idea. As you know, ideas are not protectable. A sitcom about a lower-class couple that lives in the suburbs, fights a lot, has three kids, and loves pizza or a movie about aliens racing through space to recapture a comrade and destroy the world of their enemies is not a substantial ...

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