Chapter 32

Webcasting: A Primer for Digital Communication

 

The promise of the Internet is that anyone can be a publisher. The ease of communication offers revolutionary facility in sharing one's thoughts and expressions, art and images, and sounds and speech. But with that promise comes the obligation to understand content rules.

Traditional publishers, from trade book distributors to movie studios, spend a significant portion of their assets to ensure that they comply with the legal requirements of copyright and trademark law, not to mention rights of publicity and privacy, trade secrets, and unfair competition. They have lawyers and business people who are savvy as to content rules and scrupulously follow these requirements, lest they become ...

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