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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by C.C. Chapman, Ann Handley

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Chapter 11

A Blog as a Hub of Your Online Content

The first part of this book introduces and elucidates the rules for creating great content. Here, Part Two offers specific how-to steps to creating an array of things you might want to develop, beginning with blogs, which we consider your content front line.

Blog: A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.

—Wikipedia

A blog is a logical and appropriate first step if you want to create and publish the kind of content we discussed in Part One. A blog can serve as your online home base or hub for content, including posts you write, curated content you pull together, press mentions, and content created about your organization elsewhere that you want to share.

In other words, a blog can become the central location through which you can share your thoughts, words, and ideas with the world. There is no one right type of blog out there, so take the time to figure out what works best for your company.

You have a variety of blogging platforms or content management systems (CMSs) available to you. Among the popular ones are WordPress, Squarespace, Movable Type, TypePad, and Blogger. They have similar features but are ...

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